Life is where you go, how you dress, the joy you feel.
To shape a joyful lifestyle.
A Global Community of Designers
As NIO’s proprietary lifestyle brand, NIO Life leverages global resources of design and collaborates with over 500 independent designers and world-class design institutes from the UK, Italy, Northern Europe and Asia to redefine life with an accent, a story and authentic design.
At the 2019 Salon del Mobile.Milano, NIO Life, together with the lifestyle magazine Wallpaper* and the renowned designer Benjamin Hubert, jointly launched NIO Pal, a smart scooter concept designed to tackle the problem of the “last mile.”
Sharing the champion spirit, NIO and Double Happiness (DHS) collaborated for the new co-branded collection, Born to Win, marking a historical first for DHS to authorize its retro 囍 logo.
With ten clothing items, bags and shoes, the collection combines inspirations from Formula E and elements of DHS table tennis products in its design, a tribute to the spirit of sportsmanship.
FoodLab by NIO Life
For a taste of joy with reassurance, FoodLab established strategic cooperation with the world’s leading quality inspection authority to build together the ISO9001 quality management system and BRC food safety management system.